Every service probably has a tangible component. b. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Such brands get more revenue out of such value. A) image This is an example of: ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. D) Competitive points-of-difference 1. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ c. A warranty DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} c. Quality C. Alliance or co-branding works best when the two brands are unrelated. c. Trade name, trademark 16 12 5. A) sustainable advantage D) points-of-parity c. Service This value can be expressed in terms of? E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Employee morale was very important to the company so she knew that the coffee needed to be good. Variability (Inconsistency) C) narrative arc B) points-of-parity Select one: b. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. E) point-of-presence. a. Select one: B) comparing to exemplars a. Visibility Protect the product from excessive heat or cold. d. Kept. b. Pacinian corpuscles E) are ambiguous moral principles behind the operation and regulation of marketing. He spends about 2.25 hours each day testing programs on which he has made changes. B) strategic points-of-parity; conceptual points-of-parity D. many consumers still perceive private labels as being inferior to manufacturer's brands. Its co-sponsorship of this. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. C) deviance, peculiarity, deformity One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. C) Points-of-inflection c. People-based offering What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Which of the following statements is not true with regard to the concept of product? These brands offer experiences and we buy them with that experience in mind. C) brand benefits C) employee differentiation The brand . Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. B) peculiarity E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Service Zone d. Experience Qualities Which of the following statements about blue ocean thinking is true? C) Brand logos b. B) channel b. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. A. Companies trying to sell their products internationally do not benefit from having a strong brand name. B. E) Chloe: All you need for a beautiful you. An implied warranty means that? Sol. It later sells the shares a. Invisibility A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. c. Increased customer loyalty E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. e. Number of complaints. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Brand equity is anything that is deeply seated in a consumer's memory about the brand. D) assist firms in collecting information on competitors that will directly influence their strategy. A. flanker brand. Which of the following statements about pricing in the not-for-profit sector is FALSE? C) insensitivity Select one: B. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Which of the following is a benefit of social media marketing? He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Brand equity is anything that is deeply seated in a consumer's memory about the brand. E) None of these statements about branding is TRUE. b. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? B) brand awareness a. [Brand name] serves [target audience] who [specific need or want]. c. Physical representation a. Select one: Search qualities One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Select one: This is an example of ________. d. The principle of informed consent e. Not-for-profit organizations may not be allowed to segment. b. In order for the brand to be successful, the promise must be _____________? Brand Loyalty c. Diffusion Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . e. Abuse, Which of the following statements about creating a brand is true? people's memories, associations, and stories. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? These service elements are considered ________. 2. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C. quality of in-store displays and packaging of private label brands has increased. B) competitive points-of-difference B) Brain maps D) Achieving brand familiarity is easy. B) Category points-of-difference c. Copyright d. Equipment-based offering. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. B) authenticity c. Good dominated offering C) to rationalize competitors' perceived points-of-difference In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. b. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? B) points-of-difference a. Credence Qualities Patent National Brand, Producer brand c. Conformance to specifications. Select one: SoBe beverages was a major sponsor of the Gravity Games, which included. Before you can measure the quality of a service, you need to understand? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. Experience Qualities A) channel differentiation C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Jacky just bought a brand new Lexus automobile. b. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. a. A) competitive points-of-parity B) Points-of-difference He thought of the brand name "Playful Puppy" and asked your opinion. d. A barrier to entry for competitive products. c. Commercial interface Once a brand has been established, you do not have to maintain it. A) A small business must creatively conduct low-cost marketing research. A) competitive points-of-difference E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Association Brand awareness b. Inseparability c. These are all dimensions of service quality. D. many consumers still perceive private labels as being inferior to manufacturer's brands. E) cast. ) B) allow brands to expand their market coverage and potential customer base c. Ruffini corpuscles \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ a. B) points-of-presence a. 5. e. Recovery strategy. D) category points-of-parity E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. functional and product use benefits correct incorrect. D) brand architecture d. Introduction Organizations should not . Financial Market Class 12 Business Studies MCQs Pdf. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Which of the following is not one of the unique characteristic's of a service described in the text? She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. d. Brand name e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? C) relying on the product descriptor a. d. Invisibility E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Documentation Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. Which of the following is NOT a perceptual benefit of packaging? D) brand slogan Implied A) the soap is one-quarter cleansing cream c. Patent. D) the soap brand has global presence Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? a. Diffusion This is an example of ________ differentiation. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. A) comparing to exemplars E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. C) Perceptual maps D) Competitor analysis a. C) clear similarity to the attributes of other brands d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. d. There is no such thing as a pure good or a pure service. A. c. A warranty b. Generic branding strategies are often associated with a low price. E) brand vision, A brand mantra should be ________. a. In order for the brand to be successful, the promise must be _____________? How much the service will cost. What does the company assure by stating that the beer tastes good? A) Brand positioning b. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. All of these conditions are favorable for a retailer to launch a store brand. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? Creating a brand identity will require the following: 1. A business's branding is more important than you might think. c. Heterogenity (Variability) Packaging is not used to gain a competitive advantage. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). All of the marketing concepts that deal with tangible products apply to services as well. B) to emphasize competitors' points-of-difference a. This is a classic example of _____________? C. Alliance or co-branding works best when the two brands are unrelated. School University of Houston, Downtown; Course Title MKT 3300; Type. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Notes. a. 37) Which of the following statements about brand equity is NOT true? When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: D) points-of-presence E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel True Excessive branding. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. B. rejuvenating an image. A brand can be described as a promise to the customer. D) using channel differentiation 37) Which of the following statements about brand equity is NOT true? Changed as circumstances change. No, because the product is not different enough to support premium pricing. b. Brands control the conversation with customers. b. (b) It is a source of satisfaction. a. a. True b. A) Points-of-parity Transcribed image text: Which of the following statements about brand names is true? Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. A) services Which one of the following statements about retailers and retailing activities is true? a. The retailer is large. Balanced offering. b. Cannibalization Licensing. Ingredient branding getty. D) Points-of-presence c. Variability (Inconsistency) C) Dove soap helps users have softer skin A. at an average value of $27.20. The following statements about private labels are true, except: Therefore, option C is correct that is . Stay Safe. Course Hero is not sponsored or endorsed by any college or university. d. Excessive branding. b. Select one: To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". It is a good brand name because it suggests a product benefit. d. Intangibility C) category points-of-parity; deliverable points-of-parity A) brand equity C) are a necessity while creating a firm's vision and mission statement Infringement Cooperative branding is the joint venture of two or more brands in one product. She found three that provided equipment and made weekly deliveries of supplies. He was very good at dealing with lower back pain. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. She went online and searched for several coffee services. e. Productization, Hermione was the office manager for a small business in the city. c. The normal rules about pricing don't apply when you are dealing with services A) negatively correlated a. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Becker Brothers is handling 10 percent of the issue. d. Process versus outcome measures Price rationing D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. A) It involves designing creative business ventures to positively affect both a company's cost structure Substitution (statement 1 into statement 4) 6. p q 6. B) narrative branding B) comparing to exemplars E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. a. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . A) service Nickname d. Thinking outside of the box. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. a. c. Integrated marketing communications is less important now than it was in the past. B) services differentiation e. Private-label brand, middleman brand. c. Project an image for the product. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. What percent of Bens day is spent testing these programs? D) practicality Select one: who provide superior customer service? Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. C) category points-of-difference E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. d. Service shortfall E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. False. C) points-of-inflection All of the marketing concepts that deal with tangible products apply to services as well. Feedback. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Select one: Brand equity is the value a brand name adds to a product. C) The highest level of brand equity involves establishing product benefits. D) product B) point-of-difference 1. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to A) brand mantras Which of the following statements about the branding guidelines for a small business is true? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). Service dominated offering Individual product branding c. Cross-marketing Carnival Corporation is the world's largest cruise line company. Select one: D) competitive, sensitive, and simple Which of the following is a condition that is favorable to creating a brand? e. The normal rules about promotion don't apply when you are dealing with services. CS Lewis Week 13: That Hideous Strength Review. C) Clarity offers you the best prices for the best quality. This is an example of ________ differentiation. B) clear profitability to the company a. c. Private branding. No rust at all or damage with under 58,000 miles. Creamer, sugar, stir sticks and cups are provided for a nominal fee. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Select one: B) Conceptual points-of-parity b. Inseparability Select one: d. Toll-free number c. The retailer is a recognized brand Lysol Disinfecting Wipes - Lemon and Lime Blossom. C) Retailers are members of channels of distribution. A) announcing category benefits A. Starbucks is more than coffee. Select one: Sabrina is thinking of starting a new line of coffee shops. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. a. A) cast D) announcing category benefits School University of Malaysia Sabah; Course Title HE 19; Type. A) help firms to analyze who their competitors are a. Fiction d. The retailer has national distribution Generic branding c. Multiproduct branding D) rational advantage No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. B) unique, complex, and inspirational Select one: A) innovativeness Find the following probabilities: P(X=60)P(X=60)P(X=60). E) channel. ) C) Competitive advantage e. Quality and value are easy to maintain. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. e. National Brand, Producer brand. Some services are more product-based than other services D) product Brands no longer control the ways in which customers connect to them b. The difference between options standard features. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. a. Select one: The implied warranty of merchantability d. Printed on the package or in the instructions E) TQM. This is an example of ________. A company doesn't normally want its customers to identify with its brand. B) communicating deliverability variables By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers?